Delivering Robust Pipeline Opportunities for Storage
Overview
Starshot showcased the leadership of HPE Storage through 16 channel partners and 17 campaigns. We demonstrated our ability to lead campaign strategy while driving results among our HPE and partner stakeholders. Throughout the campaign, our in-depth reporting, tailored content, and ability to pivot ensured that we met and exceeded client expectations.
To highlight key product areas, particularly Alletra, Starshot created a dynamic campaign based on market research indicating strong interest and buying intent for Cloud Security and Storage Performance. The campaign included targeted messaging around these areas.
Key Highlights
Robust Campaign Tactics: Focused on delivering pipeline through appointment setting and content syndication leads.
Integrated Marketing Message: Fully integrated HPE promotions of 0% financing and the Bundle & Save promo to drive demand and interest in all marketing communications.
Campaign Metrics:
Digital reach with a total forecasted pipeline opportunity of $65.9M
Forecasted opportunity pipeline of $11M
$534K DF investment
20:1 ROI on Sales Opportunities
1465 digital opportunity leads
To highlight key product areas, particularly Alletra, Starshot created a dynamic campaign based on market research indicating strong interest and buying intent for Cloud Security and Storage Performance. The campaign included targeted messaging around these areas.
