Starshot Steals the Spotlight for AWS
Overview
At GTC, Starshot joined forces with AWS to create an engaging and unforgettable experience. The expansive 30x30 physical booth elegantly displayed 10 demo kiosks, featuring standout attractions like the generative AI chess robot and the AI Alien Robot. Additionally, the booth featured an in-booth theater, showcasing presentations on cutting-edge generative AI services.
Prior and during the the event, Starshot created the social media content on behalf of AWS including blogs, posts, videos and banners to drive attendance and create a must-attend buzz. Jensen Huang paid a visit to the booth as a result of the extensive social shares.
Key Highlights
At the booth:
3,382 Leads – 255% Over Goal
100 Customer Meetings – 286% Over Goal
32 In-Booth AWS Theater Sessions Showcasing 23 Partner Success Stories
Social:
17.7M Impressions – 47% Above Benchmark
57k Engagements – 14% Above Benchmark
71.9% CTR
The grand finale? An exclusive VIP reception, creating a magical atmosphere. Guests enjoyed engaging event activities, such as a global gin tasting and interactive photo opportunities.
Starshot spearheaded every facet of AWS's presence, from the imaginative design and development of the booth, to the seamless logistics and on-site orchestration, ensuring our clients goals and objectives remained the heartbeat of the event.
